Posts Tagged ‘promoter’


Promoter – is a fairly new profession at the labor market, due to the development vozniknuvshaya marketing and advertising. Market relations and rivalry arose in Russia some 20 years ago, when energetically set to form a private business. Then it became clear that the production of the new company, with the presence of competition, no one will buy them because they are there simply no one knows. After all, everyone is well known a long time ago that nothing short of advertising – the motor trade. To date, advertising is an integral part of our lives, so work promoter in Novosibirsk is one of the most sought after in the labor market.
The name of this specialty comes from the English word promotion, which literally means the promotion, the promotion – is the promotion of goods and services to market, promote their visibility in the final result – the growth of the firm's profits.
Photovoltaic problem arouse the interest of a number of people passing the proposed product, to introduce products in favorable light, to offer goods to the test, to describe its quality properties. Promoter provides a variety of information and provides advice on the product, from time to time, make and visual presentation. Specialty promoter does not require special education. The main thing for the promoter of the excellent people skills, sociability, ability to persuade, a positive attitude, nice appearance, self-confidence.


IT-promoter (IT-preacher, IT-evangelist) – a specialist who is professionally engaged in the promotion of information-tehnologiy.IT advocates can work both formally and informally, on behalf of the companies or organizations, either as an independent or public sources of promotion, that is, on an individual basis, such as the dissemination of ideas of Free Software (Open Source). IT-propagandist promoting technologies and products by writing articles, blogging, seminars and webinars, demonstrations and presentations, negotiation. The word evangelist for one version of the name is borrowed from the religious vocabulary that used similar tools presentation and dissemination of information based on the ideology and the formation of community supporters. Software evangelist term was first used by Mike Murray of the subdivision Macintosh. [2] One of the first promoters of IT, which promotes the brand of the company at the cult was Mike Boycho (Apple Inc.). This activity requires both sales skills and knowledge of technology to promote products or services, and the ability to persuade a potential buyer or user, changing his views and make the transition from old to new standards. Marketing aspect of the role of IT-promoter described in the book by Geoffrey Moore's perception of the timing of technology.
Known IT proponents is Vint Cerf (Google), Jeff Barr (, Don Box (ActiveX), Guy Kawasaki, Alex St. John (DirectX) and Robert Scoble (in his previous role at Microsoft). In the world of free such indisputable authority are Mark Shuttleworth and Richard Stallman.
In November 2006, experts from Microsoft, Sun Microsystems and Yahoo! created a professional organization called the Global Network of IT evangelists.